With the onset of the pandemic, the CEO recognized the importance of adopting telemedicine/telehealth solutions for patient safety, thus, leading to the conception of the idea of becoming digitally prepared, paving the way for the clinic to stay at the forefront of healthcare innovation.
Project Overview
Virtue Medical Group was a medical healthcare startup in 2020. The business needed someone to help them bring their business into the digital world. They wanted to create a plan and use online marketing to reach more people and make their operations more efficient. I was able to step in as digital marketing director and successfully handle all the digital marketing tasks. As a result, Virtue Medical Group now has a strong online presence in the local community, can connect with their target audience, and their business is more seamless and easier to manage.
Responsibilities
- Digital Designs
- Digital Strategy
- Idea Generation
- UI/UX Website Design
- Search Engine Optimization
- Brand Awareness
Software Used
- Canva
- WordPress
- Figma
- SEMrush
- Google Analytics & Search Console
The Results
1900%
Increase in organic search traffic year-over-year
30 to 300+
Significant patient reviews growth achieved
Bonus
Generated a significant spike in appointments and revenue during the pandemic
Problem
Virtue Medical Group faced an exciting yet challenging phase as a startup, where they aimed to strengthen their digital presence and expand their innovative ideas in the healthcare industry. As the COVID-19 pandemic rapidly grew, the demand for telemedicine, and COVID-19 tests skyrocketed, intensifying the competition in the local urgent care, primary care, and healthcare sectors. Virtue Medical Group needed help with their digital presence.
The ambitious goals of acquiring new leads, increasing online visibility, and establishing their three locations required a unique approach to stand out from the competition. Virtue Medical Group needed a dynamic digital strategy to make a bold impact in the industry and swiftly adapt to the latest trends.
Solution
To address the challenges faced, a comprehensive digital marketing strategy was implemented.
- Creating a modern, responsive, and SEO-optimized website to showcase services and encourage appointments.
- Launching virtual care programs to tap into the high demand for telemedicine and telehealth services.
- Launching targeted social media campaigns to increase online visibility, engagement, and brand awareness.
We devised a comprehensive solution that prioritized both functionality and visual appeal. With the target audience in mind, being older folks, we prioritize accessibility by providing an accessibility feature on the right of the screen so that users and increase/decrease text size, increase contrast, readable font, or a light background.
Strategy Overview
Enrichify Digital developed a modern website with innovative features, efficient online appointment scheduling, user-friendly experience, improved patient reviews, and relevant keyword research to improve search engine ranking. The strategy successfully increased the client’s local presence and online visibility throughout the years.
Key Aspects
SEO-optimized website, maintained daily digital marketing tasks, improved relevant keywords, and wrote blog contents to earn rich snippets and drive organic traffic.
Weekly creation of social media content for consistent brand awareness on Instagram, Facebook, LinkedIn, and other social media platforms.
Instrumental in driving revenue growth through successful software ideas and propositions, resulting in significant monthly revenue, and accumulating reviews via software platforms that continue to drive customer engagement